The following material addresses various aspects of the process for evaluating new business opportunities:

http://ideas.repec.org/p/wpa/wuwpmi/0206001.html

http://www.poolonline.com/archive/issue23/iss23fea3.pdf

The book "Analyzing New Profit Opportunities" (published May 2006, ISBN 0-974727-8-2, hardcover, 252 p., $25.00) offers the reader simple and robust methods for evaluating new business opportunities and new strategies.  The tools in this book make it easier to understand what drives profits and how to modify the product line and the business strategy to achieve success in the marketplace. Click here for the table of contents.

The book "Value and Profits in Business Strategy" (published Sept. 2003, ISBN 0-9741727-3-1, paperback, 290 p., list price $19.95) takes you through the seven steps for developing a successful business strategy.  Click here for the table of contents. This publication talks about value creation and profit optimization.  It contains key examples and provides an extensive reference listing of other books and articles.